#1 Lululemon - https://shop.lululemon.com/ Lulu lemon was founded in 1998 by Chip Wilson in Vancouver, British Columbia, Canada with its first store opening in 2000. Now it is one of the biggest sports clothing brands in the world and they continue to grow. I recall how big Lululemon got when I was in late elementary and it seemed like I only continued to see the brand grow and now I feel like it's the biggest sports clothing that women would buy.
Their Instagram has 4.2 million followers, they are following 133, have 3,357 posts and have a very active highlight reel. Their last story was 12 hours ago and last post was also 12 hours ago. Their posts are very straight forward with short clever captions that describe the apparel in some way. Their Facebook has 2.7 million followers with 2.7 million likes as well.
#2 Under Armour - https://www.underarmour.com/ Under Armour was founded in 1996 by Kevin Plank who was a 24 year old at the time playing football at the University of Maryland. I can remember wearing Under Armour since I was very young and I feel like it has gone very downhill since. But that may not be the case considering their social media following.
Their Instagram has 8.3 million followers, they are following 555, they have 3,542 posts and they have no active highlight reel. They have no story available and their last post was 6 days ago which consisted of a UFC ad since they have become parters. I'd say the difference of the content posted on this account in comparison to Lululemon's is that Under Armour post a lot more content with athletes they sponsor. They have 11 million followers on Facebook with 11 million likes.
#3 Nike - https://www.nike.com/ Nike is one of if not the biggest sports clothing brand of all time and has been around since 1964. It was founded by Billy Bowerman who at the time was a track-and-field coach at Oregon and his former student William Knight with their first retail outlet in 1966 and launching the Nike shoe in 1972.
Their Instagram has 235 million followers, they are following 143, they have 960 posts with a little bit of a highlight reel. They have no active story and their last post was 4 days ago which consisted of a Serena Williams appreciation post. Their Facebook has 37 million followers with 36 million likes. Nike seems to have the biggest following that I've seen so far from the clothing brands which makes sense considering it has been around a lot longer.
#4 Puma - https://us.puma.com/ Puma is a large sports clothing brand that began in 1948 and has changed and evolved a lot throughout the decades. It was founded by the Dassler brothers with inspiration from their father who ran a shoemaking business.
Their Instagram has 12.3 million followers, they are following 10, they have 3,432 posts with an active highlight reel. Their last story was 11 hours ago and last post was 18 hours ago. They have 21 million followers on Facebook and 21 million likes.
#5 Adidas - https://www.adidas.com/ Adidas is a massive sports clothing brand which began in the 1920s. Adolph Dassler was a 20 year old who invented the shoe with spikes for track and field which eventually would morph into the company Adidas. Just like some of the other brands this is one I can recall wearing for as long as I've been in school playing with other kids at recess.
Their Instagram has 26.4 million followers, it follows 335 and consists of 879 posts with a little bit of a highlight reel. Their last post was on August 29th which consisted of some musicians performing at the VMA's wearing Adidas shoes. Their facebook has 41 million followers with 40 million likes.
What I'm able to take from all of these different sports clothing brands is that they have all evolved so much and have been able to take similar paths into success. They all operate differently with their social media and how their businesses operate. It seems that their following comes from a lot of high end athletes who promote the brands making brands such as Nike and Adidas some of the bigger ones.
Instagram seems to be the biggest platform for these companies to promote and sell their product and I think this was not at all a surprise to me. I think Instagram seems to be the most dominant form of social media that most people have gravitated towards over Facebook or Twitter or other forms. But I think it's still important to stay relevant on all types of social media as these brands do.
Overall I think it was very interesting researching all of these brands individually and seeing how they operate and compare what they do from one another. I seem to favor Adidas over the rest but still think they are all incredible brands and I also loved learning the history of all of these brands and how they were able to evolve into what they are now.
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